What is the Power of a Brand?
The Berkshire Hathaway HomeServices leadership team and its elite team of Realtors and associates can tell you first hand! With a 25 year history as Prudential Network Realty, their team wondered if the Berkshire Hathaway HomeServices brand could really bring them any more respect or recognition than what they’d experienced with the Prudential brand. The team has been pleasantly surprised!
“Since we announced our decision to adopt the Berkshire Hathaway HomeServices brand I’ve been so moved by the reaction of the community, buyers, sellers and recruits,” said the company’s founder, president and CEO, Linda Sherrer. “We knew our own team was ecstatic to join forces with the world’s most respected brand but we were not prepared for the public’s response!”
Christy Budnick, the firm’s executive vice president echoed, “We’d heard from other affiliates that they received calls from sellers who wanted to list with a company backed by the power of Warren Buffet, but we were still surprised when it happened to us. Our agents have shared similar experiences ranging across all price points and areas in northeast Florida.”
• Rebecca Romaine, a Realtor from the company’s St. Augustine office stated, “People in the community not only know about Berkshire Hathaway HomeServices, but hold the company in high regard. One gentleman called and wants to list multiple properties with me based solely on the fact that we (are) associated with such a respectable company.”
• Joy Walker, a Realtor from the company’s Avondale/Ortega office shared, “after our brand announcement I went on a listing appointment for a home that was on the 2013 Riverside Avondale Preservation Society’s annual Home Tour — a very desirable property that any Realtor would love to represent. I explained to the sellers that Prudential Network Realty would become Berkshire Hathaway HomeServices and their home would be marketed with the ‘new’ Berkshire Hathaway marketing materials after the beginning of the New Year. The sellers were beyond excited to know their home would be promoted by such a global power house and thought it was wonderful that Prudential Network Realty had made such a positive move!
• Anita Vining, the company’s Top Producer for 2013 simply stated, “Berkshire Hathaway HomeServices adds a new level and dimension to an already incredible company. In 1996 I activated my license with a small boutique brokerage. Two years later I made the decision to move to Prudential Network Realty and have never looked back.”
Consumers aren’t the only ones who are excited about the power of the brand. “Our brokers are receiving calls from experienced agents who want to know more about Berkshire Hathaway HomeServices. We’ve already had over 15 experienced Realtors join our firm largely due to our new brand and are in discussion with several others,” stated Linda Sherrer, founder, president, CEO. “There is a lot of excitement due to the national ad campaign coupled with our local aggressive branding campaign. Our TV commercials, airport billboards, Pandora radio spots, digital, print ads and outdoor billboards have a fresh and fun feel to them and are real attention grabbers, it’s been a ball!”
The real estate market is changing dramatically and along with change comes new opportunities. This is the first time Buffet has allowed the Berkshire Hathaway name to be used as a consumer-facing brand which speaks volumes about his commitment to growing and supporting the franchise. Barron’s reported in 2013 that Berkshire Hathaway topped their list as the most respected company in the world, outranking Apple and Disney. Berkshire Hathaway owns over 50 companies that touch every facet of your life including Benjamin Moore, Helzberg Diamonds, GEICO, Acme Brick, Dairy Queen and now real estate.
Still locally owned and operated, Berkshire Hathaway HomeServices Florida Network Realty wants its customers to know that the new brand was selected because it is in sync with qualities that are important to their company: integrity, operational excellence, financial strength and a highly respected global name.